Author: mule1

iContact Review: email marketing as good as crispy fried chicken.

Quick iContact review. I know where they serve the best fried chicken this side of the Mississippi. That’s right, I said it.  When you first walk up to Price’s Chicken Coop, it’s dilapidated exterior and dated sign reflects that of a business on the rocks. On the window sill rests a smaller sign, equally as […]

Drip Review: the world’s first eCommerce CRM.

A quick Drip review.  Stop where you are if you think that this is going to be a review for email marketing software. Shame on you for even thinking that.  This is Drip, the world’s first eCommerce Customer Relationship Management system.  Yes, you heard me correctly, that’s ECRM.   Drip empowers small and medium-sized eCommerce operations […]

Constant Contact Review: A great choice for those who read email marketing for dummies.

Quick Review of Constant Contact Here’s the quick-and-dirty on Constant Contact: it’s simple, yet powerful, and very affordable. If you’re the type of person who just wants to sell more of whatever you’re selling, and you don’t want a software that will belittle your intelligence, give Constant Contact a go (for free). Starting at just […]

ConvertKit Review: The email marketing tool for creators who like to keep it simple.

Quick ConvertKit rundown.  I can appreciate it when someone truly knows themself. Whether it’s a friend, family member, colleague, or even that barista who knows your overly complicated drink order, their presence is refreshing. It’s like taking a double shot of charisma and chasing it with self-confidence. So when I stumble across a brand that […]

Benchmark Review: email marketing for the frugal – not the fancy

Quick Benchmark Review Someone asked me the other day if I was a penny-pincher? After some subconscious deliberation, I said no, especially considering the amount I spent on an egregious Postmates delivery last weekend. Trust me, it was bad.  But for all of us who squander without care, there are those stimulated by savings—you know […]

AWeber Review: the email marketing tool for those who prefer plain cheesecake.

The skinny on AWeber. With hundreds of email marketing tools out there, picking one is like picking dessert off the Cheesecake Factory menu—plenty of variety, but where’s the plain cheesecake? Not everyone wants or needs the Chocolate Tuxedo Cream Cheesecake—which is real by the way. Sometimes, you just want to kick it with the basics: […]

ActiveCampaign Review: Automation is the name of the game.

The TL;DR on ActiveCampaign ActiveCampaign makes personal customer experiences possible at scale.  Pioneering the Customer Experience Automation category, ActiveCampaign is actively stealing customers from the competition with their Customer Success Commitment and integrated suite of automation tools. They help you turn the incoherent funnel you’ve been scribbling on the whiteboard into a real-life revenue-generating machine.  […]

Hubspot Email Marketing Review: build an inbound marketing empire – if you’ve got cash.

The quick review of Hubspot. There are cheaper and easier tools if all you’re looking for is an email marketing solution. However, Hubspot packs a powerful combination of features made for inbound marketing (which the founders of Hubspot literally wrote the book on). Anyone ready to take their content marketing to another stratosphere should dig […]

Klaviyo Review: the tool that sounds like an STD and spreads your marketing like one too.

Quick Klaviyo Review Klaviyo. The first time I read the word I thought it might be some kind of ailment. Upon further investigation, I came to find out it’s a pretty wicked marketing tool. So wicked it can spread your marketing as fast as a disease, maybe even faster.  Klaviyo is the email marketing software […]