The skinny on AWeber.
With hundreds of email marketing tools out there, picking one is like picking dessert off the Cheesecake Factory menu—plenty of variety, but where’s the plain cheesecake? Not everyone wants or needs the Chocolate Tuxedo Cream Cheesecake—which is real by the way. Sometimes, you just want to kick it with the basics: good old cheesecake.
This is AWeber—the email marketing software that has all the basic ingredients for you to find email marketing success.
Here, there are no whip cream toppings, sprinkles, or other additional “extras”—this is email marketing in its rawest form.
AWeber flaunts 5 distinct plans that are based on the size of your subscriber list. If your audience is under 2.5k, you’re going to hand over $29/month for their entire collection of features. Let’s say your list is growing and is over 5k but less than 10, you’ll see a price increase to $69/month. They do offer other plans for brands just starting out or dominating the digital wavelengths, but these are their top options.
Whether your pockets are deep or as shallow as a kiddy pool, AWeber offers its collection of features to all users. This includes a massive email template library, automation, integrations, AMP, analytics, and even some mobile apps—I see you looking over here DNVBs.
If your marketing appetite is tired from it’s trip to flavortown, and you’re craving something a little more simple, AWeber is the marketing software for you.
Here’s where I tell you why…
The raw and uncut review of AWeber.
Making claims to be the first person to create auto-responding, Tom Kulzer started AWeber in 1998 with the mission of providing a powerfully simple email marketing solution for small businesses.
With over 20 years of email education under their belt, AWeber boasts a pretty large 100,000+ client list. Serving up a slew of simple, yet effective features, combined with customer support, they hit the sweet spot when it comes to creating emails and campaigns that audiences love.
I will say upfront, AWeber is kind of like buying a Sara Lee cheesecake from the frozen section—the ingredients are there, but the flavor is a bust. Now I’m not saying that all Sara Lee cheesecakes suck, but if you want something that hits like Cheesecake Factory, I’d tell you to head over to our other reviews for Email Octopus or Klaviyo (this is that cheesecake packed with Oreos and topped with caramel).
But if you’re a small business who has all the ingredients to deliver great messages, but you need to stick with simple recipes, keep your eyes moving down this page.
How much does AWeber cost?
Aweber doesn’t want anyone to go hungry, so they offer all their features for every pricing tier. Where you will see dollar signs add up is in your subscriber list.
For those brands with less than 500 subscribers, you’re looking at a rate of $19/month. Say your list is growing but hasn’t capped 5k yet, you’ll pay roughly $49/month. Now let’s say you are slinging emails to 10k inboxes with speed and precision, you’re going to pay $69/month (which is a solid price compared to most other options).
If you’re more of a visual learner like myself, check out the convenient chart they made for us.
AWeber keeps it budget-friendly offering their complete suite of features for every size contact list. If you’re looking for something comparable to AWeber, I’d safely say that Mailchimp is your closest competitor, which starts cheaper but quickly gets more expensive with larger lists.
If your questions are piling up like an overloaded plate of nachos, let me tell you about their features.
- Email Creation: One thing AWeber has on every solution is its template library. With over 700 templates to choose from and custom HTML, you can create specialized emails that fit your brand and campaign messages. The downfall of having so many is that some of their templates are severely dated—sorry, WordArt belongs in 2002.
- Sign-Up Forms: Building a following is no easy task, but their customizable forms give you the chance to make great first impressions with your audience. With split testing, you are sure to put the right form in front of people every single time.
- Segmentation: Segmentation is the core of every good email marketing operation. AWeber keeps it straight forward with simple tags based on customer actions such as open, click, purchase history, location, and more. No more mass exodus of emails.
- Automation: Some solutions love overly-complex automation flows. AWeber doesn’t play that game. Instead, they offer a basic drag-and-drop editor that allows you to create custom flows based on your needs. I will say, compared to its competitors (Mailchimp and GetResponse), this solution has less diversity.
- AMP Capabilities: If you want to start seeing conversions on your emails, this is the feature you need. With AMP (Accelerated Mobile Pages) users can view dynamic content like video and respond to RSVPs or book appointments within the email itself. Pretty sick, I know.
- Tracking & Deliverability: Nobody has the time to make sure that each email lands perfectly soft in their customer’s inbox. But AWeber’s in-house management system ensures that your emails hit the inbox and don’t bounce for spam. And if you want to see how much dough you’re racking in from these emails, their tracking shows you all the data you need.
- Mobile Apps: This is the exception, not the rule for email marketing solutions. In case you’re one of those small business owners who run their operation from their phone, they got your back. With a suite of mobile applications, you can track campaign reports, add new subscribers, and even create and send emails directly from your phone.
Now if you’re new to the email marketing game and can’t decide if this sweet solution might be the one for you, let me tell you who this is for.
Who AWeber is for.
If you’re a small business who’s new to the scene and you’re looking for a solution that is relatively cheap and effective when it comes to sending basic emails. Grab a slice, AWeber is a safe order.
If you’re one of many Shopify or Shopify Plus merchants still suffering from the breakup of Mailchimp, you can definitely drown your sorrows here.
Who AWeber is not for.
If you’re a growing business in need of tools that will help connect you with your audience outside the realm of just email, you can safely ignore this as an option. Check out Omnisend, GetResponse, or ActiveCampaign for more extensive functionality.
Final thoughts on AWeber.
I will be candid when I tell you that overall, AWeber’s solution does feel a little dated. That’s not a bad thing because we all like different kinds of cheesecake, but if you’re craving the complete spread of options with all the toppings, you’re not going to find it here.
On the other hand, if you’re on the hunt for a simple and cost-effective solution to power your email, AWeber is a safe choice.