There are over 31 million different blogs in the United States. Of those 31 million flinging words around, 77 million posts come directly from WordPress each month—that’s 924 million stories put into the world every year on WordPress alone.
From marketing advice to fitness regimes, and even professional potato chip reviews, you can pretty much find a blog for the greatest of obsessions and strangest of vices.
Your title doesn’t matter here. Whether it be storyteller, wordsmith, copywriter, ink slinger, or entertainment evangelists, this is the review that will help you find the right email marketing tool for your WordPress site.
7 email marketing tools for WordPress:
- Email Octopus – the only marketing employee you’ll hire with 8 limbs.
- GetResponse – the email solution more effective than a Swiss Army knife.
- SendInBlue – email marketing that helps you take flight.
- Benchmark – setting the standard for cost-friendly email marketing.
- ConvertKit – the email marketing tool made for creators by creators.
- MailChimp – the tool that plays no monkey business when it comes to marketing.
- Hubspot – email software that will set the foundations for your marketing kingdom.
What Should Your ESP do with WordPress?
You’ve built your WordPress empire on hard work and grit, now give the same to your email marketing. If you’re a rookie in this game, learning the ropes can get rowdy, especially when you have to juggle emails with your entire operation. But before you jump in and get your hands dirty, there are a few things you should be looking for when evaluating your next ESP.
I’ll safely assume this is all new to you, so strap in, and grab your notebook—you’re going to want to write these down.
- Landing Pages & Sign-Ups – If you’re new to this email marketing thing, these two features are the vodka and ginger beer to your marketing mule. Building your following requires time and strategy—your ESP should make it easy to create sign-ups that are responsive, along with landing pages that can drive audience engagement consistently.
- Email Templates – You’re probably not Picasso of slinging code, so to keep it simple you need email templates—lots of them. Remember that the best ESP will offer customizable templates for not just emails but sign-ups, landing pages, and even the occasional pop-up.
- Automation & Segmentation – the best WordPress sites aren’t run solo, even though some people’s LinkedIn might say so. Strong automation and diverse segmentation will help keep your audience’s inboxes full and their attention on you.
- Deliverability & Reporting – It’s important to know when your content is kicking ass or when the ass is kicking you. Making sure your ESP has in-depth reporting that lets you see clicks, opens, bounces, and more ensures you’re delivering content that converts.
- Importation and Migration – never risk losing your contacts—they keep the blood flowing in your marketing muscles. Every ESP you consider should always have importation and migration capabilities that allow you to move contacts from your WordPress site or previous email service.
- Support – Whether you’re the daily blogger, fresh franchisee, or a private university, this hustle can’t be done alone. You need people supporting your everyday marketing efforts, including your ESP, which drives a massive amount of engagement.
- Platform Transparency – Don’t get caught technology-stitching. Running a stellar WordPress site requires connections between your ESP and the apps that keep your entire ecosystem thriving.
- Documentation – I’m sure you’d love endless phone support, but this is not your personal butler. Thus, having solid documentation lets you ask the basic questions and find quick answers without having to harp your support team every time you need an HTML edit.
The 7 email marketing software choices for WordPress:
Email Octopus: Email Octopus is the 8-armed marketing cephalopod that helps new brands get their content out in the world. Their 8 features help bring you closer to your audience without breaking the bank.
- Starter Plan: $0/mo for 2.5k contacts.
- Pro Plan: $20/mo for 5k contacts
- Analytics: If data makes you happier than a pig covered in shit, try to contain yourself with Email Octopus. From bounce and click rates to individual subscriber actions, you get to see everything happening in real-time—talk about getting down and dirty.
- Support: Email Octopus is one of few operations with a support staff willing and able to talk on the phone regularly. If you need quick help or just a break from your day, they’re likely to answer.
Who Email Octopus is for: When budget comes first, so should Email Octopus. Their plans are ridiculously simple and affordable even for the cheapest of penny-pinchers. With an absolute steal of a starter plan, it’s the perfect way to dip your toes in the water.
Who Email Octopus is not for: Again, those looking for complex flows and automation won’t find that here. You’re going to need something with more character and a lot more horsepower.
Having eight arms would be so handy with my marketing.
GetResponse: GetResponse frees your marketing machine by coming alongside your brand and sending messages that convert viewers into loyal subscribers. If you’re looking for a tool as effective as your Swiss Army knife, you’ve found it here.
- Free first 30 days
- Basic Plan: $25/mo for 2.5k contacts
- Plus Plan: $59/mo for 2.5k contacts
- Professional Plan: $119/mo for 2.5k contacts
- Enterprise Plan: Lists over 100,000 contacts/must email their team
- Automation: GetResponse doesn’t play any games when it comes to automation. They make sure each one of your contacts gets the right message at the right time with a ton of custom flows tailored to specific contact lists.
- Social Ads Creator: In case you aren’t the social media savant, GetResponse has a social media tool that allows you to create photos, videos, banners, and slideshows for all your social channels, so you can finally stop pulling images from Pinterest.
Who GetResponse is for: The smaller brands and bloggers looking to boost audience growth across email and social media platforms. GetResponse will help you craft messages tailored to your diverse audience with their copious amount of tools.
Who GetResponse is not for: If a plethora of features and capabilities overwhelm you more than they encourage you, this solution might be a little too much.
I’ve heard getting responses is very good for business.
SendInBlue: SendInBlue is the email marketing software that helps your brand take flight. With a great free starter plan and a wicked collection of tools to compliment, it’s going to have your WordPress site flooded with new readers.
- Free up to 2000 contacts.
- Lite Plan: $25/mo for 40k emails
- Essential Plan: $39/mo for 60k emails
- Deliverability: SendInBlue ensures that your content hits the inbox every time. With their send optimization tool, you can evaluate email performance and it will suggest optimal sending times for your next campaign. They also have a blacklist feature that makes sure those who’ve opted out don’t get your content.
- Reports Heat Map: You don’t see this in most email solutions. SendInBlue offers a heat map feature that gives you insight into the best performing parts of your emails. This allows you to see where the most action occurred so you can send content that resonates with your people.
Who SendInBlue is for: The beginner WordPress user or the blogging veteran. Anyone looking to send emails to their audience quickly and efficiently, without dropping stacks, should consider it an option.
Who SendInBlue is not for: The WordPress teams that need dynamic automation to power a massive list. SendInBlue can handle big lists for sure, but there are other tools out there built to handle that size.
Oooh Blue. I love blue.
Benchmark: Benchmark sets a standard for email marketing that is fit for the frugal, not fancy. Their complete suite of features puts your messages in front of audiences and keeps them engaged with your brand—all without you forking over fat stacks of cash.
- $13/mo for 600 contacts.
- $22/mo for 1k contacts.
- $52/mo for 5k contacts.
- List Management: Benchmark does it right when it comes to managing contacts. Their tool allows you to import your WordPress contacts and break down your contact list based on subscriber criteria.
- Segmentation: Piggy-backing on their list management, they also offer a segmentation tool that lets your craft unlimited custom segments based on a diverse amount of criteria such as gender, location, or engagement period.
Who Benchmark is for: If you’re an email marketing amateur, Benchmark is a great place to earn your stripes. Their system is simple, and you can quickly jump in and start firing off messages to your audience.
Who Benchmark is not for: Those hustling to scale their operation quickly. I’d tell you to look at other solutions that are more cost-effective and robust.
ConvertKit: ConvertKit is the email marketing software made for everyday storytellers. From marketing mavens, to vocal vegans, even beard enthusiasts, if you write words, ConvertKit wants to spread them. The small, yet elite collection of tools empower writers, bloggers, and word wranglers to push great content to their audiences.
- Free Starter Plan: $0 for 1k contacts.
- $29/mo for 1k contacts.
- $70/mo for 5k contacts.
- Landing Pages: WordPress users know the difficulty of setting up simple landing pages. ConvertKit keeps it stupid simple with a page builder that allows you to pull templates or create custom CSS that is responsive across all devices.
- Automation: ConvertKit’s automation is pretty beastly and flaunts an RSS feed that notifies your audience when you’ve banged out a new blog, or are rounding out the month’s newsletter.
Who ConvertKit is for: ConvertKit is for the brave and bodacious blogger, slinging ink and pounding inboxes with stories. It’s simple editor and templates deliver entourage that compliments your powerful words.
Who ConvertKit is not for: If your blog is more reflective of teenager’s Tumblr—riddled with cat GIFs and high-resolution images of Starbucks drinks, ConvertKit lacks the capability to showcase high-end content like videos and GIFs.
Converting is like, my thing.
MailChimp: Mailchimp is a marketing guerilla, quite literally. From its birth, Mailchimp has dominated the email marketing ecosystem, helping anyone and everyone deliver engaging messages to their audiences.
- Free up to 2k contacts
- Essentials Plan: $10/mo for 500 contacts
- Standard Plan: $15/mo for 500 contacts
- Premium Plan: $299/mo for 500 contacts.
- Social Media: The bloggers and franchisees looking to up their social game should keep Mailchimp in mind. Their social media features allows you to set up scheduled campaigns and run targeted ads across Facebook, Instagram, and Twitter.
- Integrations: Mailchimp is known for its bulky collection of integrations that keep all of your marketing efforts allocated in one place.
Who MailChimp is for: The marketing monkey is for those who are big on integrations. If your WordPress thrives off of connected systems, Mailchimp keeps them organized so you don’t run into any monkey business.
Who MailChimp is not for: The brand that is driven by complex automation and flows. Mailchimp is great for beginners but quickly loses steam in the big leagues.
There’s probably a reason like 8 billion have chosen Mailchimp.
Hubspot: Hubspot’s marketing empire could rival that of history’s famous conquerors. With an army of omnichannel features, it will have you hitting your audience with content in every crack and crevice that has wifi.
- Starter Plan: $50/mo for 1k contacts and limited features
- Professional Plan: $800/mo for 1k contacts
- Enterprise Plan: $3,200/mo for 10k contacts and all features.
- SEO Tool: Hubspot offers a content strategy tool that tests your content for the purest of SEO juice—no pulp here. At the end of every month, you can view which words and phrases perform best with your audience, eliminating the need to have Google Analytics open at all times.
- Forms & CTA: With Hubspot’s Pro and Enterprise plan, you get access to smart forms that adapt questions to each website visitor and progressively profile returning visitors. For those big on stalking audiences, this will be your new favorite tool.
Who Hubspot is for: Hubspot is for those with deep pockets first and foremost. If you’re bringing in the bills, Hubspot has a copious amount of features guaranteed to ignite your marketing libido.
Who Hubspot is not for: If you’re a solo blogger or that new restaurant in town, I’d safely tell you to look the other way—this is a little too much for you at the moment.
Hi. I’m here for the supercharged jet engine.
I wrestled with myself trying to figure this one out. With so many different WordPress sites out there, finding the perfect solution is actually impossible, I think.
Some operations, like restaurants and hospitality brands, need heavy automation to keep their thousands of contacts engaged. Others, such as bloggers, crave the more simplistic—like using templates and custom HTML. That is the beauty and the beast of trying to tell you exactly what to pick.
Because of this, I’ve decided we are going to walk away with two editor’s choices today.
If you’re looking to grow your digital disciples on your WordPress blog, or if stories are the fuel to your fire, you can’t go wrong with Benchmark. For those just starting out, or early in the process building your empire, is wallet-friendly and has the features you need to get off the ground.
For those bigger WordPress operations—franchises, restaurants, universities—I’m going to recommend Email Octopus. It’s not the most powerful tool on this list, but it sure as hell is consistent. Not every brand has thousands of benjamins to throw at email marketing, which is what makes Email Octopus even more attractive.
Email marketing is not as hard as you think, you just have to show up. Showing up is a lot easier when you have an email marketing tool that can carry your marketing while you continue to craft great words and stories. Find one that really fits your style.
Like what you see? How about a little Grab SaaS?