ConvertKit Review

ConvertKit Review: The email marketing tool for creators who like to keep it simple.

ConvertKit is built by creators for creators. Simple and intuitive tools intended to improve your email marketing.

ConvertKit isn't made for omnichannel marketing. This is not for someone looking to run complex marketing funnels from an all-in-one tool.

If you are a creator (blogger, YouTuber, designer, writer, photographer, artist, videographer, etc...) looking to improve your email marketing with an easy-to-use and cost-effective email marketing solution, ConvertKit is a great choice.

Quick ConvertKit rundown. 

I can appreciate it when someone truly knows themself. Whether it’s a friend, family member, colleague, or even that barista who knows your overly complicated drink order, their presence is refreshing. It’s like taking a double shot of charisma and chasing it with self-confidence. So when I stumble across a brand that embodies such a feeling, I think I owe it to you all to talk about it. 

Let me introduce you to ConvertKit—the email marketing software perfectly comfortable with being itself. 

If you’re a creator of any kind, looking to bring some humanity back to your email marketing and grow your audience, this solution is it. ConvertKit doesn’t play games. There are no omnichannel capabilities, complex tools, or a surplus of integrations. These people are all about hitting inboxes with simple and effective words—that’s it.

Offering 4 different monthly plans, ConvertKit won’t bomb your bank account, and let’s you scale your service as needed. If you’re stiff with the wallet and suffer from “free stuff syndrome”, let me just pawn you off to Mailchimp now. But, if you have an email list under 1k subscribers, you’ll only find yourself handing over $29/month. Say your list is growing and you have between 3-5k subscribers, no worries, your rate goes up a little to $79/month. 

Are you a creator seeking a refreshingly simple email marketing software that’s focused on email marketing (not CRM, blogging, landing pages, social media, etc…)? If so, ConvertKit needs to be at the top of your list. 

Here’s the not so quick and dirty on ConvertKit. 

Nathan Barry has always been a creator. Whether it was launching words into the digital ecosystem through his blog or crafting design concepts, his creative stamina is impressive. But it was challenged when he found himself spending more time unloading his inbox instead of producing work. 

We’ve all been there and it sucks. And if I’m a betting man, I’d say that’s why you’re here now.

Don’t stress, Mr. Barry over here has you covered. 

Founded on the principle of helping creators earn a living online, he started ConvertKit, the email marketing software that put better emails into the world. With its mission clear, they propelled forward fast, connecting with thousands of bloggers, authors, makers, YouTubers, forming a creative cult of 250,000 strong. 

Just to prove they aren’t all smoke and mirrors, let me throw some numbers at you: 

  • Their creators (customers) have made over $1 billion. 
  • ConvertKit earns $100 million in annual revenue. Humblebrag here. 
  • All of this is done remotely, with 50 team members. 

If you’re hitting numbers like that, you’re definitely doing something right. 

ConvertKit goes back to the roots of great marketing by tapping into simplistic messaging driven by strong data. With a limited but dynamic suite of features and intuitive user experiences, they play a marketing game on their own. I think they say it best with, “we only work with, hire, and develop f*cking A players.” 

Respect ConvertKit, respect.

If you’re on a creative endeavor and ready to grow your audience, let me tell you what it costs to join. 

What’s the cost of ConvertKit?

Right away ConvertKit’s pricing shows enthusiasm for being different. Instead of following the traditional model of more features=more money, they decided to break it back down to the basics. With ConvertKit everyone gets their exceptional features no matter what rate they pay.

If your list is still new and you’re keeping it under 1k subs, this is only going to cost you $29/month. Let’s say you have some faithful followers, between 1-3k, you’re going to pay $49/month; and if you have 3-5k, only $79/month. Now let’s say you’re on the brink of launching your own creative cult, and your following exceeds 5k, they tailor the price to your list, ensuring you never overpay. 

If you don’t believe me, just look at their pricing. 

ConvertKit Pricing

You might still be skeptical but there are few things other reviews will miss

One is that they don’t charge you for duplicate contacts, unlike some of those “other” platforms. Yeah, Mailchimp I’m looking at you. 

The other thing I should mention is that they help you migrate from your old software. They offer how-to guides and even concierge migrations. What’s that you ask? Just imagine all of your old contacts and data in a suitcase, being brought to your new penthouse suite inside of ConvertKit. Can you smell the champagne yet? 

If you’re interested in hearing more about their features, or just really hooked on this creative cult idea, keep your eyes moving from left to right down this page. 

Features for every stage of a creative relationship.  

Email Designer

When other email marketing tools say they are simple, it’s a bold-faced lie. ConvertKit hands down has the most simple email design tool out there. No more clunky menus either, their disappearing menu bar lets you see everything as you work, so you can send responsive emails that bless your audience’s inboxes. 

(INSERT Email Designer Template Video HERE) 

Sign-up Forms: This is the point of entry that allows you to have a deeper connection with your customers. With great forms, asking permission to be part of your customer’s life is a little less intimidating. They offer an unlimited number of forms paired with double opt-in abilities that block spammers and deliver your message on time. 

ConvertKit Email Designer example

Landing Pages

Great landing pages are underappreciated—it’s really a shame. But, not here. ConvertKit has fully customizable templates that require zero knowledge of code. But if you’re channeling your inner Silicon Valley, you can jump in and create custom CSS with ease. Of course, all of these pages are responsive as well, so your customer won’t be stuck looking at an over-pixelated view of the image you pulled from Unsplash. 

ConvertKit Landing Page Builder


As one who has reviewed a few automation systems, I’d again say ConvertKit really impresses me. Their builder is mad simple and with the ability to edit flows seamlessly, you can jump back and forth between different customer lists with speed and precision. They even took it up one more notch by adding RSS feeds that let you ping customers when a new blog post comes out. 

ConvertKit Automations

Like I told you earlier, their suite might be limited, but it sure as hell works. 

If you’ve made it this far, you’re definitely considering ConvertKit as the next tool to add to your marketing arsenal. But before you pull out your wallet, let me tell you if this is the right fit. 

Who ConvertKit is for.

If you’re a creator who is looking to build real human connections with your audience, without all the bullshit, you should consider ConvertKit. There are no bells and whistles here, just great emails that convert customers. 

If you’re a brand that wants to spend less time on email marketing and more on actually making meaningful work, I’d tell you to give them your money, and start slingin’ emails like a madman. 

Who ConvertKit is not for.

If you’re the brand that needs all of the bells and whistles outside of just easy-to-use email marketing, there are better options in the email software world for you.

If your brand runs multiple distinct, separate businesses than cannot operate on the same list, you’re out of luck. But, I can encourage you to read our review on GetResponse—that might be more fitting.

Final thoughts.

If you’re a creator with a desire to go deeper with your email marketing, and really connect with your audience, for my sake and your own, try ConvertKit. With a bold community of creatives and a system built for simplicity and effectiveness, there’s no going wrong by joining this creative cult.  


I'm just a stubborn mule named Andrew writing reviews based on my experience over 15 years growing businesses and trying to use software to run them a little better.

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Hey, I'm Jake, a fellow mule and provocative penman. I appreciate good sentences when I see them and sling a few of my own here and there. If you like the oxford comma and $4 drafts, we are going to get along.

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