The quick review of Hubspot.
There are cheaper and easier tools if all you’re looking for is an email marketing solution. However, Hubspot packs a powerful combination of features made for inbound marketing (which the founders of Hubspot literally wrote the book on). Anyone ready to take their content marketing to another stratosphere should dig in and seriously consider Hubspot.
Flaunting 4 unique plans (Free, Starter, Pro, and Enterprise) Hubspot is the one-stop-shop for everything marketing. With email marketing features, blog capabilities, in-depth analytics, and deep segmentation and automation, all the genres are here. If you’re a real player looking to experience all the amenities this platform has, let me tell you now, bring your checkbook—this is no cheap date.
Let’s cut right to the important stuff: if you want their Starter Plan, be ready to fork over $100/month for 2,000 subscribers. Keep in mind for every 1,000 added subscribers, an additional $50 is taken out of your hands. Now if your pockets run a little deeper, their Enterprise Plan jumps to $850/month for 2,000 subscribers but boasts a slew of additional features.
If you’re a brand with a lust for dynamic and diverse marketing tools and you’re working to build a content marketing empire, Hubspot might just be the one for you.
The behind-the-scenes review of Hubspot.
I’m guessing it wasn’t too long ago that you laid waste to a few department stores looking for that Christmas gift you had forgotten to buy. As your irritability rose like mercury in a thermometer, a kiosk operator had the audacity to shove their hand in your face and smother you with perfume. Five steps further and another kiosk kook interrupted your shopping to push their agenda. These kiosks are a prime example of how most products are marketed.
I hate this pushy approach, and so did Brian Halligan and Dharmesh Shah.
After graduating from MIT in 2004, these two found themselves irked by marketers and sleazy salesbags. With a changing consumer market, they saw an opportunity to attack potential buyers with a new approach—inbound marketing. By flipping the marketing game on its head and actually providing customers with help instead of harassment, Hubspot carved its name into the marketing landscape quickly.
Their growth was so rapid that in 2014 they listed their first IPO at $25.00/share and a market valuation of $880 million. Yes, I said $880 million.
With a massive global reach, Hubspot serves over 69,000 different companies in 100+ countries as well as employing over 3,200 people. This includes all three types of software offered in their ensemble—marketing, sales, and customer service. But we’re just focusing on marketing today.
With a complete arsenal of features including email marketing, segmentation & automation, SEO, social media, blogging and more, Hubspot takes one of the top spots in our ranks amongst the strongest. But as you and I both know, everything great comes at a cost.
How much does Hubspot cost?
Let me be real with you. If you’re cheaper than your friend’s dad who reuses his coffee filters, you’re not going to find what you’re looking for here. There are plenty of omnichannel solutions that won’t dent your bank account.
But, if you’re getting heavy into content marketing and want every advantage possible, let’s talk business.
Like other SaaS tools, as your audience grows, so does your bill. Hubspot really went all-in on this mantra.
If you go with their Starter Plan, you’ll hand over $100/month for 2,000 subscribers, which isn’t too bad. Brace yourself for this next one, though. Let’s say you enroll in their Pro Plan; that’s a casual $850/month for the same amount of subscribers. But wait, I’m not finished. If you’re slinging thousands of emails a month to over 10,000 subscribers, be ready to pay $3,200/month.
That’s no small chunk of change.
Before you laugh and shut down the device you’re reading this on, you should probably see the features that make this solution a bank buster.
7 deadly features of Hubspot.
Email Marketing: This is the most standard tool in Hubspot’s marketing suite. You can pull from their selection of templates or create your own via HTML. What really stands out here is the ability to personalize email subject lines and content for each user, and then AB test it to ensure strong performances across all devices.
Blogging: Let me break the news to you first: content is king. We know this, you know this, and Hubspot knows this. With their composer tool, you can pull blog templates, chalk up some good words, then publish that post at rapid-fire. If that wasn’t enough, their SEO tool checks as you write, propelling your content to the top of the Google listings.
Marketing Automation: Put your lead nurturing on autopilot. Hubspot lets you create workflows based on dozens of triggers, letting you hit the right inbox at the right time. This is not your basic automation tool. This is a Tesla amongst Toyotas.
Social Media: Stop checking your IG likes every 10 minutes. I know it’s hard, but they offer an ass-kickin’ social media tool that will take your social game to the next level. With monthly reports, you can analyze performance and schedule out upcoming posts. And if you like adding your two cents into every conversation, don’t worry, there are keyword monitoring streams that keep you engaged in customer exchanges across social.
SEO: I’m guessing all of us are tired of hearing about SEO. I know I am. That’s why I’m impressed with Hubspot’s SEO tool because it makes it simple. Content strategy tools identify and rank topics for your customers as well as provide monthly reports that determine which keywords will drive the most organic traffic. All of this is done as you create content. No more splitting tabs between your website and Google analytics.
Landing Pages: It’s time to stop making boring and ineffective landing pages. Hubspot has a variety of templates and a one-page editor that will have you tossing up landing pages wicked fast. Plus, you can specialize content based on a user’s location, source, device, or buying stage, which is all pulled from your CRM. It’s dope, trust me.
Forms & CTAs: This drag-and-drop form builder is really something. Let’s say you want to make custom fields—with their Pro and Enterprise plans, you have access to smart forms that adapt questions to each website visitor and progressively profile returning visitors. It’s like stalking without stalking. And just to take it one step further, they’ve made creating CTAs so easy. Don’t worry about your mediocre understanding of technology, the CTA builder is intuitive and lets you place them anywhere you want.
I know what your thinking, “do I really need all of that?” So I’m going to tell you who should and shouldn’t get into bed with Hubspot.
Who Hubspot is for.
If you’re looking for the omnichannel tool that really delivers, and you’re willing to pay for it, Hubspot might be the move. You’re probably diversifying your customer base and need to deliver specific messages to specific audiences and this solution makes it happen.
Anyone aggressively building an inbound marketing (content marketing) strategy should also give Hubspot a serious look. With its subfeatures and dynamic capabilities, this platform is made for brands who crave complex customizations in their workflow and marketing efforts.
Who Hubspot is not for.
If you’re the new operation and your luncheon budget is limited to the dollar menu or your wallet quivers at the sight of payment portals, I’d safely say turn around. You might be more keen on using something like Email Octopus.
If your brand thrives on simplicity, I’d also recommend staying away from Hubspot. Sure the features are great, but it’s like diving into the deep end with a 50lb weight strapped to your waist—you’ll drown fast. I’d stick to an omnichannel tool focused on simplicity like an Omnisend.
Hubspot is not your everyday email marketing software. It’s hardcore for those who are looking to push the boundaries of their inbound marketing efforts and start creating deep connections with their customers at all stages of the lifecycle. If that’s you, I’d check Hubspot out.