The TL;DR MailChimp Review.
Here’s what you need to know about MailChimp… it’s one of the best email marketing services on the market. Users get extensive features, integrations, and easy to learn and use email marketing software. However, it’s also one of the most expensive (for people with large lists). Unfortunately, not unlike most things in life, when it comes to firing-off emails at scale, you can’t have your cake and eat it too.
If you’ve got a large list and deep pockets, or if you’re a small business that values ease of use, features, and integrations above all else, go MailChimp. If you don’t have deep pockets, either use their robust freemium model (detailed below) or take a look at something slightly more affordable.
Now, for the sexier, longer, more detailed MailChimp review.
MailChimp didn’t invent email marketing. But, they were certainly responsible for making it sexy.
Launching back in 2001 as nothing more than a fun side-project, co-founders Ben Chestnut and Dan Kurzius were simply looking for a way to give the clients their web design agency was servicing a better, easier way to send emails to the masses.
Eventually, the duo got smart, quit their agency and went all-in on their side-project. A decision that would ultimately be a very good one, for both their pocketbooks and marketers everywhere.
Today, the email giant has 12 million paying customers that collectively send 1 billion emails daily. To put that big fat gargantuan number into perspective, that’s a seventh of the world’s entire population getting hit with a MailChimp email every single day.
No. This doesn’t necessarily make MailChimp a better option than other email-slinging services like ConstantContact, EmailOctopus, Drip, AWeber and ConvertKit… but it certainly means people dig it.
And, there’s a very good chance you will too.
Now, let’s kick off this MailChimp Review with the one thing circling your brain like a hungry vulture…
How much does MailChimp Cost?
MailChimp is one of the most expensive email marketing services you can choose.
At 10,000 email subscribers, the mischievous little monkey will ask you to cough up a whopping $75. A small fortune when you consider that for this same subscriber count, *Email Octopus charges $30, MailerLite charges $50 and GetResponse charges $65.
(*If you’re cheaper than your coupon hoarding World War II era grandmother, we’d definitely recommend you take a look at this review we did for EmailOctopus).
Here’s a more detailed look at MailChimp’s pricing model they have displayed on their website. We know, we took the liberty of taking a screenshot and conveniently displaying it down below for you. Not all heroes wear capes.
Now, MailChimp isn’t shady by any means. We wouldn’t compare them to your dirty good for nothing, scheming ex-significant other. However, MailChimp’s pricing is a little misleading here.
The above pricing is just representative of the features you will receive and does not take into account your subscriber count nor the number of emails you’re sending each month. As your subscriber count grows, so will how much you pay MailChimp each month.
However, there is good news. MailChimp has a kick-ass free option.
MailChimp’s kick-ass free option.
MailChimp was created with the intention of offering excellent email marketing software for small businesses sporting small business budgets.
So, in 2009, they did something to put their money where their mouth was… they made an announcement that they’d be implementing a Forever Free model. For a user’s first 500 customers, MailChimp’s features would be 100% free.
This was a very good thing for MailChimp, over the next year it skyrocketed their trajectory, growing their user base by 500%, from 85,000 to 450,000.
But, more importantly, for those first starting out in the email marketing game, it gave them a very affordable option to get their feet wet.
That said, here’s who we recommend MailChimp for…
Who MailChimp is for.
First and foremost, if you’re not looking to pay a dime starting out, or if you’re looking for something ridiculously easy to use, we highly recommend MailChimp. Its free option is fairly robust and has since increased from 500 subscribers to 2,000.
We also recommend MailChimp for those who care about integrations, features and want an email marketing software that doubles as a CRM of sorts. Many solopreneurs, startups, and small businesses with humble lists and limited resources will find Mailchimp a perfect fit.
MailChimp integrates with just about every application and software out there (with one notable exception mentioned below) making it easy to implement and begin using immediately. Additionally, MailChimp has a built-in CRM that ranks subscribers out of 5 stars.
This feature is super helpful in doubling down on your more loyal subscribers and perhaps cutting the ones that aren’t opening your emails.
Who we don’t recommend MailChimp for.
If you have a massive list (or plan to grow a massive list), there are certainly more affordable email marketing software services out there. So, anyone that has a list of say 5,000+ subscribers are probably better off going with the names we mentioned earlier.
If you have complex funnel, segmentation, and automation needs, you should consider other options. ActiveCampaign, GetResponse, and Keap (InfusionSoft) are a few options that may check off more boxes on your list.
Lastly, avoid Mailchimp if you’re one of the millions of Shopify users looking to drive sales on your eCommerce site. Mailchimp and Shopify had a nasty breakup that has been written about extensively. You’re better off with Omnisend or one of the other email services that integrate more seamlessly with Shopify now that Mailchimp and Shopify are officially divorced.
All in all, MailChimp is a damn good piece of email marketing software. But, just be prepared to cough up some dough if you have more than 2,000 people on your list.